Care Fertility Feel seen. Feel heard. Feel supported.
Challenge
UK fertility clinics face two main challenges. First, they emphasise outcomes that can't be guaranteed, which many people find distressing. Second, there is little distinction between different clinics, making it hard to choose the right one.
Solution
We shifted the focus from babies to Care Fertility’s commitment to supporting everyone on their journey to start a family. Anchored in the brand personality of 'Confident Care,' we redesigned the visual identity with intimate portrait photography, bold headline typography, and a distinctive core colour palette. The result is an elevated, people-focused brand that exudes confidence across every customer touchpoint.
We recently worked with Greene & Sons to develop a new brand identity, and the results have been nothing short of exceptional. From start to finish, they brought fresh ideas and a modern approach that completely elevated our brand. The new identity is not only visually distinct but also engaging and perfectly aligned with our company’s mission and values. Their creative process was collaborative and insightful, ensuring that every detail reflected our vision. The final outcome has already made a significant impact, with customers responding positively and our team feeling proud of the new look. Dan delivered more than we could have asked for—an identity that truly sets us apart. Highly recommended for anyone looking to make a bold and effective brand transformation.
AMY MILLERChief Marketing Officer, Care Fertility