Seedcamp By your side from Day One
Challenge
Seedcamp, Europe’s original early-stage investor, has been a leader in the startup ecosystem for nearly 20 years. Recognising the increasingly competitive world of VC and to continue as a leader for the next 20 years, Seedcamp needed to clarify its authentic difference.
Solution
The new proposition, 'By your side from Day One' speaks to Seedcamp's unique dedication and ongoing presence alongside its founders. To bring this idea to life we redefined the personality as the 'O.G Coach' and built a design system that puts ongoing guidance at its heart. This was primarily expressed using a simple, bold line that interacts with photography of founders and their ventures. Both elegant and robust, the new design system was delivered in Canva to ensure the Seedcamp team can produce content quickly and consistently.
Dan is nothing short of a joy to work with: collaborative, creative and someone who cares deeply about producing high-quality work. I’ve had the pleasure of working with Dan across multiple projects over the years and so it was a no-brainer for me to enlist his creative expertise when it came to refreshing the Seedcamp brand. He helped us to totally modernise and re-energise the Seedcamp brand, creating visual standout across every design touch point and helping us navigate the complexities of implementation. I couldn’t recommend him and his work highly enough.
Natasha LyttonDirector, Seedcamp